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3 books on AI for Advertising [PDF]
March 20, 2025 | 24 |
These books are covering various aspects of AI's role in optimizing advertising campaigns, targeting audiences and analyzing data for better ad placement.
1. AI-Powered Marketing: The Future of Digital Advertising
2023 by Jim Stephens
Imagine, if you will, a slightly anxious marketer hurtling through the vast and bewildering cosmos of digital advertising, clutching a towel of outdated strategies and wondering why their ads have stopped working. AI-Powered Marketing: The Future of Digital Advertising is the Hitchhiker’s Guide they desperately need—an irreverently insightful manual on how not to panic while artificial intelligence rewrites the marketing rulebook in real time. Jim Stephens takes you on a whirlwind tour of a future where AI doesn’t just analyze your data but possibly knows what your customers want before they do (creepy, but profitable!). From SEO to SERPs to ad campaigns teetering on the brink of irrelevance, this book reveals how to dodge the pitfalls of obsolescence with the grace of a Vogon poet avoiding rhythm. It’s not just a book—it’s your ticket to staying one algorithm ahead of the curve.
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2. The Impact of AI in Digital Marketing
2023 by Samuel Arakel
In a universe only marginally more complex than the back-end of your average email marketing algorithm, Samuel Arakel embarks on a quest to unravel the intergalactic mysteries of AI in digital marketing—a topic so vast it makes the Hitchhiker’s Guide look like a local travel brochure. Armed with a keyboard, a sharp sense of historical context and a slightly unnerving obsession with machine learning, Arakel navigates through a cosmos of predictive analytics, sentient chatbots and eerily personalized ad campaigns. Along the way, he offers a guide not just to understanding AI’s role in shaping digital marketing, but to its ethical quandaries, privacy puzzles and the fine art of using all this power responsibly—without accidentally inventing Skynet. Packed with more resources than a Vogon bureaucracy has forms, this book is the ultimate hitchhiker’s companion for marketers brave (or foolish) enough to embrace the AI revolution.
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3. Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking
2021 by Raghavendra Agarwala
In the vast and slightly bewildering cosmos of digital advertising, where buzzwords float like tiny, irritable planets and acronyms are as common as the stars, Hands-on Programmatic In-house Digital Advertising is your improbably useful guidebook to navigating it all without accidentally bidding on your own ad inventory. With a charmingly unflappable approach, Raghavendra Agarwala breaks down everything from the mysteries of ID systems and data management to the arcane rituals of RTB streams (which, frankly, sound like something Zaphod Beeblebrox might try to surf). By the time you’ve mastered DSPs, SSPs and other cryptically named constructs, you’ll not only feel like the sort of intergalactic programmatic expert who could impress even Marvin the Paranoid Android, but you might also, against all odds, know exactly how to optimize your ad stack without accidentally imploding your budget—or your sanity.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. AI-Powered Marketing: The Future of Digital Advertising
2023 by Jim Stephens
Imagine, if you will, a slightly anxious marketer hurtling through the vast and bewildering cosmos of digital advertising, clutching a towel of outdated strategies and wondering why their ads have stopped working. AI-Powered Marketing: The Future of Digital Advertising is the Hitchhiker’s Guide they desperately need—an irreverently insightful manual on how not to panic while artificial intelligence rewrites the marketing rulebook in real time. Jim Stephens takes you on a whirlwind tour of a future where AI doesn’t just analyze your data but possibly knows what your customers want before they do (creepy, but profitable!). From SEO to SERPs to ad campaigns teetering on the brink of irrelevance, this book reveals how to dodge the pitfalls of obsolescence with the grace of a Vogon poet avoiding rhythm. It’s not just a book—it’s your ticket to staying one algorithm ahead of the curve.
Download PDF
2. The Impact of AI in Digital Marketing
2023 by Samuel Arakel
In a universe only marginally more complex than the back-end of your average email marketing algorithm, Samuel Arakel embarks on a quest to unravel the intergalactic mysteries of AI in digital marketing—a topic so vast it makes the Hitchhiker’s Guide look like a local travel brochure. Armed with a keyboard, a sharp sense of historical context and a slightly unnerving obsession with machine learning, Arakel navigates through a cosmos of predictive analytics, sentient chatbots and eerily personalized ad campaigns. Along the way, he offers a guide not just to understanding AI’s role in shaping digital marketing, but to its ethical quandaries, privacy puzzles and the fine art of using all this power responsibly—without accidentally inventing Skynet. Packed with more resources than a Vogon bureaucracy has forms, this book is the ultimate hitchhiker’s companion for marketers brave (or foolish) enough to embrace the AI revolution.
Download PDF
3. Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking
2021 by Raghavendra Agarwala
In the vast and slightly bewildering cosmos of digital advertising, where buzzwords float like tiny, irritable planets and acronyms are as common as the stars, Hands-on Programmatic In-house Digital Advertising is your improbably useful guidebook to navigating it all without accidentally bidding on your own ad inventory. With a charmingly unflappable approach, Raghavendra Agarwala breaks down everything from the mysteries of ID systems and data management to the arcane rituals of RTB streams (which, frankly, sound like something Zaphod Beeblebrox might try to surf). By the time you’ve mastered DSPs, SSPs and other cryptically named constructs, you’ll not only feel like the sort of intergalactic programmatic expert who could impress even Marvin the Paranoid Android, but you might also, against all odds, know exactly how to optimize your ad stack without accidentally imploding your budget—or your sanity.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
