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8 books on AI for Marketing [PDF]
Updated: May 10, 2024 | 29 |
Books on AI for Marketing serve as invaluable resources for startups venturing into the realm of AI-powered marketing solutions. They offer a comprehensive foundation, equipping entrepreneurs with the essential knowledge to navigate the complexities of AI applications in the marketing domain. By delving into these books, startups can gain insights into cutting-edge AI technologies, data analytics, customer segmentation, and personalized marketing strategies.
1. AI-Powered Marketing: The Future of Digital Advertising
2023 by Jim Stephens
This book serves as a forward-looking lens into the future of internet marketing, equipping you with the foresight to navigate the impending changes proactively. By delving into its contents, you gain a significant advantage, positioning yourself ahead of the curve in comparison to the majority. AI and machine learning, with their transformative potential, have the capacity to revolutionize the landscape of internet marketing, potentially rendering older strategies obsolete. It's only through adequate preparation for these imminent shifts that you can safeguard your website's standing in the SERPs, maintain profitable ad campaigns, and keep your services pertinent. Importantly, much of this isn't mere speculation; it's unfolding in real-time. AI is already exerting its influence, even if you haven't yet perceived it. This transformation extends its impact to SEO, our toolsets, software applications, and the very fabric of ad display. AI, with its superior data-driven decision-making capabilities, is poised to reshape the future of internet marketing. It offers marketers the potential for limitless growth and success.
Download PDF
2. AI-Powered Digital Marketing: Unleashing the power of AI for marketing success
2023 by Kabindra Kundu
"AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" serves as an all-encompassing guide, leading readers into the realm of AI-infused marketing. Commencing with fundamental concepts, this book introduces the potential and advantages of incorporating AI within marketing endeavors. It navigates through diverse AI technologies and their practical applications, demystifying intricate concepts to cater to marketers at all skill levels. The chapters encompass a broad spectrum of subjects, encompassing SEO, content creation, email marketing, social media, and performance marketing, replete with actionable insights and real-world instances. Of particular note, this book delves into the ethical dimensions of AI marketing, underscoring the importance of responsible utilization. Furthermore, it deliberates on forthcoming trends, ensuring that marketers remain well-prepared for impending developments. In essence, this book empowers marketers with the knowledge and tools needed to harness the potential of AI, optimize their strategies, and thrive in the ever-evolving landscape of digital marketing.
Download PDF
3. The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
2021 by Raj Venkatesan, Jim Lecinski
"The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing" presents a clear and actionable roadmap tailored for CMOs to strategically plan and execute AI initiatives that align with their marketing organization's current stage of development. The authors address crucial questions facing marketers, including how to approach artificial intelligence and machine learning and how to craft a well-structured strategy for AI integration in marketing practices. The initial chapters provide marketers with an insightful understanding of AI, distinguishing it from traditional computer science methods. Venkatesan and Lecinski introduce a five-stage framework known as the "AI Marketing Canvas," which draws from their research and interviews with industry-leading marketers. Throughout the book, they offer tangible examples of how brands, such as Google, Lyft, Ancestry.com, and Coca-Cola, have effectively integrated AI into their marketing strategies at each stage of the canvas. The book concludes by discussing the broader implications for marketing leaders, including considerations for their teams and organizational culture.
Download PDF
4. Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)
2021 by Malay A. Upadhyay, Pooja Chitnis
The book "Modern Marketing Using AI" offers a comprehensive exploration of the strategies and technologies that businesses, regardless of their size, can leverage to thrive in today's dynamic market. By adopting a customer-centric approach, the book delves into industry best practices and cutting-edge techniques at every stage of a brand's journey, illuminating the significance of incorporating AI into marketing efforts. It begins by providing an overview of the brand journey, elucidating the roles of marketing, sales, and customer success within each phase, and elucidating the growing necessity of AI in this context. Subsequently, it delves into each stage, elucidating how to validate a product, define a brand, enhance its visibility, and transform customers into devoted advocates through AI-driven marketing strategies encompassing various channels, accounts, referrals, affiliates, influencers, social media, and more. Throughout the book, it features real brand stories and emphasizes the potential of operational automation and insights in marketing. The book concludes with guidance on how marketers can prepare for the age of AI and estimate its impact on their roles. By embracing the insights from this book, readers will gain a profound understanding of how to foster their organization's growth and attain a competitive edge in the era of artificial intelligence.
Download PDF
5. Lean AI: How Innovative Startups Use Artificial Intelligence to Grow
2020 by Lomit Patel
In this pragmatic book, author Lomit Patel offers insights into harnessing the power of AI and automation to augment your company's acquisition strategies, resulting in remarkable outcomes. Patel guides you through the process of tailoring, adapting, and personalizing user journeys across multiple channels, ultimately enabling your organization to both attract and retain customers, marking the advent of the Autonomous Marketing era. Within these pages, you'll discover how AI and automation can bolster customer acquisition efforts for Lean Startups. Delve into the realm of Customer Acquisition 3.0, a comprehensive initiative aimed at securing and nurturing customer relationships. Gain a deep understanding of leveraging AI for marketing purposes, and grasp the essential metrics that gauge your startup's growth. Find the right strategy to fuel user acquisition within your company while effectively managing the heightened complexity and risks associated with AI projects.
Download PDF
6. AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
2018 by Peter Gentsch
The book "AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots" explores the untapped potential of AI and Algorithmics in revolutionizing administrative, planning, and creative processes within marketing, sales, and management. Offering a user-friendly guide for evaluating the value and possibilities of AI and Algorithmics, this book effectively integrates AI technologies and methodologies with practical business scenarios on an entrepreneurial scale. Through interviews and case studies featuring pioneering businesses and visionary executives, the book demonstrates how AI can automatically identify and profile customer and market potential, optimize media planning through AI and Big Data, enhance communication efficiency between companies and consumers using (chat)bots and digital assistants, refine Customer Journeys with Algorithmics and AI, and streamline market research processes for greater efficiency and intelligence. With the insight provided by Gentsch, readers can position their businesses to thrive as AI-driven enterprises, outpacing their competitors in the inevitable AI-centric future of business.
Download PDF
7. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
2018 by A. K. Pradeep, Andrew Appel, Stan Sthanunathan
This book, "AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales," empowers you to leverage the immense and rapidly expanding capabilities of AI. Going beyond a basic introduction to the technology, this book delves into the practical aspects of utilizing AI and ML in ways that resonate with human experiences. Authored by a team of experts at the crossroads of neuroscience, technology, and marketing, it offers insights into these transformative technological tools. You'll grasp AI and ML technology in accessible terms, harness their unparalleled potential for reshaping marketing strategies, and gain the skills and resources needed for effective implementation. By using AI and ML to create meaningful connections with customers, you'll reinvent product innovation, brand building, targeted marketing, and media measurement, ultimately enhancing ROI. Through real-world examples, this book showcases the true impact of AI and ML, equipping you with the mindset, best practices, and metrics required to seize this opportunity and advance the evolution of customer engagement. "AI for Marketing and Product Innovation" provides you with a comprehensive roadmap to get started in this dynamic field.
Download PDF
8. The Future of Artificial Intelligence in Digital Marketing: The next big technological break
2017 by Maria Johnsen
"The Future of Artificial Intelligence in Digital Marketing" stands as a meticulously curated research book, expertly crafted to cater to the interests of higher education enthusiasts. Nestled within its pages is a wealth of practical knowledge, unveiling the profound transformational influence of AI on digital marketing processes. Tailored to appeal to both marketing experts and scholars, this comprehensive work offers invaluable insights into the seamless integration of AI technologies into the ever-evolving marketing terrain. A must-have resource, "The Future of Artificial Intelligence in Digital Marketing" serves as an essential guide for those committed to remaining at the vanguard of marketing innovation. It beckons readers to embrace the AI revolution and arm themselves with the knowledge required to not only adapt but thrive in the digital marketing landscape of tomorrow.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. AI-Powered Marketing: The Future of Digital Advertising
2023 by Jim Stephens
This book serves as a forward-looking lens into the future of internet marketing, equipping you with the foresight to navigate the impending changes proactively. By delving into its contents, you gain a significant advantage, positioning yourself ahead of the curve in comparison to the majority. AI and machine learning, with their transformative potential, have the capacity to revolutionize the landscape of internet marketing, potentially rendering older strategies obsolete. It's only through adequate preparation for these imminent shifts that you can safeguard your website's standing in the SERPs, maintain profitable ad campaigns, and keep your services pertinent. Importantly, much of this isn't mere speculation; it's unfolding in real-time. AI is already exerting its influence, even if you haven't yet perceived it. This transformation extends its impact to SEO, our toolsets, software applications, and the very fabric of ad display. AI, with its superior data-driven decision-making capabilities, is poised to reshape the future of internet marketing. It offers marketers the potential for limitless growth and success.
Download PDF
2. AI-Powered Digital Marketing: Unleashing the power of AI for marketing success
2023 by Kabindra Kundu
"AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" serves as an all-encompassing guide, leading readers into the realm of AI-infused marketing. Commencing with fundamental concepts, this book introduces the potential and advantages of incorporating AI within marketing endeavors. It navigates through diverse AI technologies and their practical applications, demystifying intricate concepts to cater to marketers at all skill levels. The chapters encompass a broad spectrum of subjects, encompassing SEO, content creation, email marketing, social media, and performance marketing, replete with actionable insights and real-world instances. Of particular note, this book delves into the ethical dimensions of AI marketing, underscoring the importance of responsible utilization. Furthermore, it deliberates on forthcoming trends, ensuring that marketers remain well-prepared for impending developments. In essence, this book empowers marketers with the knowledge and tools needed to harness the potential of AI, optimize their strategies, and thrive in the ever-evolving landscape of digital marketing.
Download PDF
3. The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
2021 by Raj Venkatesan, Jim Lecinski
"The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing" presents a clear and actionable roadmap tailored for CMOs to strategically plan and execute AI initiatives that align with their marketing organization's current stage of development. The authors address crucial questions facing marketers, including how to approach artificial intelligence and machine learning and how to craft a well-structured strategy for AI integration in marketing practices. The initial chapters provide marketers with an insightful understanding of AI, distinguishing it from traditional computer science methods. Venkatesan and Lecinski introduce a five-stage framework known as the "AI Marketing Canvas," which draws from their research and interviews with industry-leading marketers. Throughout the book, they offer tangible examples of how brands, such as Google, Lyft, Ancestry.com, and Coca-Cola, have effectively integrated AI into their marketing strategies at each stage of the canvas. The book concludes by discussing the broader implications for marketing leaders, including considerations for their teams and organizational culture.
Download PDF
4. Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity (English Edition)
2021 by Malay A. Upadhyay, Pooja Chitnis
The book "Modern Marketing Using AI" offers a comprehensive exploration of the strategies and technologies that businesses, regardless of their size, can leverage to thrive in today's dynamic market. By adopting a customer-centric approach, the book delves into industry best practices and cutting-edge techniques at every stage of a brand's journey, illuminating the significance of incorporating AI into marketing efforts. It begins by providing an overview of the brand journey, elucidating the roles of marketing, sales, and customer success within each phase, and elucidating the growing necessity of AI in this context. Subsequently, it delves into each stage, elucidating how to validate a product, define a brand, enhance its visibility, and transform customers into devoted advocates through AI-driven marketing strategies encompassing various channels, accounts, referrals, affiliates, influencers, social media, and more. Throughout the book, it features real brand stories and emphasizes the potential of operational automation and insights in marketing. The book concludes with guidance on how marketers can prepare for the age of AI and estimate its impact on their roles. By embracing the insights from this book, readers will gain a profound understanding of how to foster their organization's growth and attain a competitive edge in the era of artificial intelligence.
Download PDF
5. Lean AI: How Innovative Startups Use Artificial Intelligence to Grow
2020 by Lomit Patel
In this pragmatic book, author Lomit Patel offers insights into harnessing the power of AI and automation to augment your company's acquisition strategies, resulting in remarkable outcomes. Patel guides you through the process of tailoring, adapting, and personalizing user journeys across multiple channels, ultimately enabling your organization to both attract and retain customers, marking the advent of the Autonomous Marketing era. Within these pages, you'll discover how AI and automation can bolster customer acquisition efforts for Lean Startups. Delve into the realm of Customer Acquisition 3.0, a comprehensive initiative aimed at securing and nurturing customer relationships. Gain a deep understanding of leveraging AI for marketing purposes, and grasp the essential metrics that gauge your startup's growth. Find the right strategy to fuel user acquisition within your company while effectively managing the heightened complexity and risks associated with AI projects.
Download PDF
6. AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
2018 by Peter Gentsch
The book "AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots" explores the untapped potential of AI and Algorithmics in revolutionizing administrative, planning, and creative processes within marketing, sales, and management. Offering a user-friendly guide for evaluating the value and possibilities of AI and Algorithmics, this book effectively integrates AI technologies and methodologies with practical business scenarios on an entrepreneurial scale. Through interviews and case studies featuring pioneering businesses and visionary executives, the book demonstrates how AI can automatically identify and profile customer and market potential, optimize media planning through AI and Big Data, enhance communication efficiency between companies and consumers using (chat)bots and digital assistants, refine Customer Journeys with Algorithmics and AI, and streamline market research processes for greater efficiency and intelligence. With the insight provided by Gentsch, readers can position their businesses to thrive as AI-driven enterprises, outpacing their competitors in the inevitable AI-centric future of business.
Download PDF
7. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
2018 by A. K. Pradeep, Andrew Appel, Stan Sthanunathan
This book, "AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales," empowers you to leverage the immense and rapidly expanding capabilities of AI. Going beyond a basic introduction to the technology, this book delves into the practical aspects of utilizing AI and ML in ways that resonate with human experiences. Authored by a team of experts at the crossroads of neuroscience, technology, and marketing, it offers insights into these transformative technological tools. You'll grasp AI and ML technology in accessible terms, harness their unparalleled potential for reshaping marketing strategies, and gain the skills and resources needed for effective implementation. By using AI and ML to create meaningful connections with customers, you'll reinvent product innovation, brand building, targeted marketing, and media measurement, ultimately enhancing ROI. Through real-world examples, this book showcases the true impact of AI and ML, equipping you with the mindset, best practices, and metrics required to seize this opportunity and advance the evolution of customer engagement. "AI for Marketing and Product Innovation" provides you with a comprehensive roadmap to get started in this dynamic field.
Download PDF
8. The Future of Artificial Intelligence in Digital Marketing: The next big technological break
2017 by Maria Johnsen
"The Future of Artificial Intelligence in Digital Marketing" stands as a meticulously curated research book, expertly crafted to cater to the interests of higher education enthusiasts. Nestled within its pages is a wealth of practical knowledge, unveiling the profound transformational influence of AI on digital marketing processes. Tailored to appeal to both marketing experts and scholars, this comprehensive work offers invaluable insights into the seamless integration of AI technologies into the ever-evolving marketing terrain. A must-have resource, "The Future of Artificial Intelligence in Digital Marketing" serves as an essential guide for those committed to remaining at the vanguard of marketing innovation. It beckons readers to embrace the AI revolution and arm themselves with the knowledge required to not only adapt but thrive in the digital marketing landscape of tomorrow.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
